flexxCOACH VR takes you
Inside the Game.
Not simulation. Not broadcast angles. The real view — from the player's eyes.
A new way to
experience hockey
What happens when fans don't just watch the game — but step inside it? flexxCOACH VR connects performance and broadcast into one unified platform.
flexxCOACH VR is building the first immersive training ecosystem for hockey — where players train like the player, officials see like the official, and fans experience the game from inside the play. One platform. Three audiences. One perspective that changes everything.
Train like the player
Real perspective. Real decisions.
See like the official
Sightlines, positioning, consistency.
Experience from the ice
Fans inside the play, not the stands.
The Future Is Now!
Twominutesthatchangehowyouseethegame.
This isn't broadcast footage. It isn't simulation. What you're about to watch was captured exactly as the player and official experienced it — at ice level, under pressure, in real time. This is the perspective that changes how players train, how coaches teach, and how fans connect with the game.
2:42 · First-person POV demonstration · Captured in real gameplay conditions
Hockey happens too fast to learn and view from the outside — SO … we take you inside the glass.
Traditional video shows the play—but not the decision. Players review shifts from overhead angles. Coaches freeze frames. But the game isn't played from above.
And most of those moments? You only get them once.
Performance isn't just about
what happened — it's about
what was seen.
Every pass, every turnover, every scoring chance starts with perception. Until now — you couldn't train that.
Traditional coaching relies on broadcast angles and memory. flexxCOACH VR delivers the exact perspective the player and official experienced — first-person, in real time, at ice level. That shift in viewpoint changes everything about how the game is taught and learned.
What did the player see?
What did they miss?
What options were actually available?
flexxCOACH VR is the first platform that lets you answer all three.
Train reads,
not just reps
flexxCOACH VR captures real shifts from the player's perspective—and turns them into a repeatable training system.
See what the player saw. Understand what they missed. Train it again—without stepping on the ice.
Core Training Loop
Four steps. One complete loop.
Step 01
Capture Reality
Real first-person POV from inside the play
Helmet-integrated cameras record exactly what the player sees—no simulation, no reconstruction.
Step 02
Tag the Moments
AI identifies key decisions automatically
Breakouts. Zone entries. Pressure reads. Scoring chances—tagged and organized instantly.
Step 03
Replay the Decision
Review shifts from the player's eyes
Coaches and players analyze positioning, timing, and options with true context—not broadcast angles.
Step 04
Train the Outcome
Turn moments into repeatable reps
Revisit situations. Simulate alternatives. Build hockey IQ faster—without extra ice time.
Designed for the speed,
pressure, and chaos of hockey
Hockey is a game of READ & REACT — Decision making must become instinctive through repetition. Development depends on recognizing patterns while moving at full speed, under pressure, with limited time and space. flexxCOACH VR trains the part of the game that matters most.
Every module is designed around the specific demands of the game — reads under pressure, spacing and lane recognition, timing, positioning, and decision-making at game speed. This is hockey IQ training built on real footage, not simulation.
Reads under pressure
Train split-second decisions at real game speed
Situational Awareness
See the ice the way the player sees it
Timing and positioning
Understand where to be before the play develops
Decision-making at game speed
Build hockey IQ through real repetition
Mental Preparation
Starts Here
The mental side of hockey is as important as the physical. flexxCOACH VR delivers an Unparalleled Learning Environment and Post Game Review using "Predictive AI" — helping athletes prepare, perform, and recover at the highest level.
Content and programs can be developed specific to each team's system, culture, and competitive schedule.
Stress & Anxiety Management
Controlling emotions before, during, and after competition — using immersive VR environments to simulate high-pressure game situations in a controlled setting.
Mental Visualization / Mental Reps
Athletes complete thousands of mental repetitions by watching plays unfold from their own position — building pattern recognition without physical wear.
"Priming" Mental Activation
Warms up the brain before competition. Athletes arrive at the rink already locked in — having mentally rehearsed their assignments and key matchups.
Improving Athlete Focus
Directed attention training through position-tagged VR footage — players learn to filter noise and track only what matters in split-second decisions.
Recovery
Guided relaxation and recovery protocols delivered through VR — helping athletes decompress after games and maintain peak readiness throughout a long season.
Injury Rehabilitation
Injured athletes stay mentally sharp and maintain game-sense during physical recovery — returning to the ice with zero cognitive rust.
"The mental game separates good players from great ones. flexxCOACH VR gives athletes the reps they need — without the ice time."
Mike Sullivan — Head Coach, 2026 US Olympic Gold Medal Hockey Team & Back-to-Back Stanley Cup Champion
Takes Viewers
"Inside The Glass"
Technology-enabled fan experience is becoming a major line item in sports investment. Fans want to watch how they want — with commentary, overlays, and formats that reflect their preferences.
1st Person POV Fan Access
Fans choose their camera view — player, official, or bench. Not the broadcast angle. Not the overhead shot. The actual view from inside the play.
In-Arena VR Experience
Dedicated flexxCOACH VR kiosks at team venues let fans strap on a headset and experience a real game moment from the ice — before, during, or after the game.
On-Demand Content Distribution
Branded content packages for teams and leagues — highlight moments, key plays, and full-game POV clips available on demand across devices.
New Monetization Layers
Alternate casts, interactive ads, data-driven content, and subscription attachments — platforms that plug into multiple viewing modes will win the long game.
VR/AR Sports & Entertainment Market Size
"Platforms that can plug into multiple viewing modes will win the long game. This opens new monetization layers — alternate casts, interactive ads, data-driven content, and subscription attachments. Not just the game. The viewing experience. The overlays. The wallets."
David Lasday — Early Stage Sports Tech Advisor
Age & Position-Specific
Training Modules
Interactive Age/Position & Situational Training incorporating "Predictive AI" — for Pro & Amateur Players and Officials.
YOUTH AND ADULTS
Age-specific modules for 6U–18U covering offensive concepts, defensive zone coverage, breakouts, power play, and penalty kill — delivered at the right cognitive level for each age group.
Sample Module Topics
- 6U–10U Fundamentals
- 12U Team Skills
- 14U–18U Situational Play
- Breakouts & Zone Entry
- Power Play / Penalty Kill
Position-Specific
Every module is tagged by position — RW, LW, C, D, G, Official — so players only see what's relevant to their role on the ice.
Predictive AI
Our proprietary AI analyzes play patterns and presents alternative outcomes, training players to read and react before the play develops.
Interactive Replay
Replay any moment from any angle. Pause, rewind, and study key decisions in real time — the way film sessions were always meant to work.
Gameday Software
Desktop and mobile platform for coaches, athletes, and officials — review assignments, watch tagged clips, and prepare for the next game.
Mike Sullivan
Mike Sullivan — back-to-back Stanley Cup Champion (Pittsburgh Penguins, 2016 & 2017) and head coach of the 2026 Gold Medal US Olympic Hockey Team — introduces the foundational module:
"Teaching and Learning Hockey Sense or Game Understanding"
Co-Founder & flexxCOACH VR Advisory Board
Modules delivered via VR goggles, desktop, and mobile — pre & post practice, at the rink or at home.
Not video. Not simulation. Real POV.
Most tools show the game. Some try to recreate it. We capture it—exactly as it happened.
| Feature | Traditional Video | VR Simulation | flexxCOACH VR |
|---|---|---|---|
| Perspective | Outside view | Artificial environment | Real player POV |
| Context | Limited context | No real pressure | Game-speed decisions |
| Data | Passive review | No real data | AI-tagged insights |
| Realism | Broadcast angle | Animated simulation | True 1st-person capture |
| Training Loop | Watch only | No real scenarios | Capture → Tag → Replay → Improve |
| IP Protection | None | None | Patented camera systems |
Others show the rink. We show the ice.
"The player who sees the play before it happens wins. flexxCOACH VR trains that vision."
Who It's For
One platform. Every perspective in the game.
Players
See what you missed. Fix it. Be ready next shift.
- Replay real decisions from your perspective
- Improve puck movement and positioning
- Build confidence without extra ice time
Coaches
Give players more reps—without more ice time.
- Break down shifts from the player's POV
- Reinforce systems with real examples
- Accelerate development across the roster
Goalies
Track the play the way it actually unfolds.
- Train vision through traffic
- Improve angle and reaction timing
- Understand real shooting lanes
Officials
Train the game from the call position.
- Improve sightlines and positioning
- Review real in-game scenarios
- Build consistency across crews
Broadcast & Fans
Put fans on the ice.
- Experience rushes from inside the play
- Enable POV selection during viewing
- Create deeper engagement with the game
Teams & Organizations
Develop smarter players faster.
- Reduce ice dependency for development
- Scalable training across the roster
- Measurable improvement in hockey IQ
Built with the people
who define the game
flexxCOACH VR is developed inside the real hockey ecosystem—teams, leagues, officials, and partners. Tested and validated across elite environments, designed to meet the demands of real competition.
- 🏒
Tested with Pittsburgh Penguins, Detroit Red Wings, and elite-level programs
- ⚖️
Collaboration with NHL Officials Association and USA Hockey
- 🔒
Patent-backed camera systems — US 11,622,100 and US 12,041,220
- 🎓
Validated at NCAA level — Air Force Academy, Yale, and NCHC officials
- 📡
Built for league approval and long-term adoption at scale
2
Issued Patents
Camera systems & AI software
5+
Elite Programs
NHL & NCAA validation
360°
True POV
Not simulation, not broadcast
AI
Auto-Tagging
Key decisions identified instantly
"This is what the player actually saw in that moment—not a recreation."
flexxCOACH VR — Core POV Principle
Three Patent-Pending
Software Applications
The full flexxCOACH VR platform runs on three proprietary software layers — each patent-pending, each purpose-built for hockey.
Camera Software
Patent PendingProprietary Artificial Intelligence
Our AI-powered camera system captures and tags every moment of play from the player's and official's exact point of view — automatically identifying position, situation, and key decision points for instant module creation.
Key Capabilities
- Automatic position tagging (RW, LW, C, D, G, Official)
- Real-time situational classification
- AI-driven clip extraction and indexing
- Multi-angle synchronization
Gameday Software
Patent PendingDesktop & Mobile Platform
A dedicated platform for coaches, athletes, and officials to review assignments, watch position-tagged clips, and prepare for the next game — available on desktop and mobile, at the rink or at home.
Key Capabilities
- Coach assignment and playbook tools
- Athlete clip review and mental prep
- Official training and call review
- Pre- and post-game session scheduling
Interactive VR Software
Patent PendingVR Goggles for Athletes, Officials & Fans
The immersive layer of the platform — delivering age-module training, mental preparation protocols, and fan experience content through VR headsets at the rink, at home, or in-arena.
Key Capabilities
- FC360 & FC180 immersive training modules
- Mental prep and visualization protocols
- Fan experience and in-arena kiosk mode
- Compatible with major VR headset platforms
All three software applications are patent-pending. flexxCOACH VR holds patents US 11,622,100 and US 12,041,220 on the core VR training methodology.
Meet the Founders
Built by coaches, players, officials, and technologists who have lived the game at its highest level.
Keith Blase
Co-Founder, Managing Partner & Chief Visionary Officer, flexxCOACH VR
30+ years of experience in coaching, sports administration and program development at the Olympic, Paralympic, Amateur and Professional levels. Coach and/or GM of 6 USA National Teams, member of the 1988 & 1992 US Olympic Teams, and Head Coach of the US Para Ice Hockey Team (2003–2007) that won Bronze at the 2006 Paralympic Games in Torino, Italy. Inducted into the St. Louis Hockey HOF in 2015.
Mike Sullivan
Co-Founder
First American-born coach in NHL history to win back-to-back Stanley Cup Championships, guiding the Pittsburgh Penguins to victory in 2016 and 2017. Also won a Stanley Cup with the Chicago Blackhawks in 2015 as a Player Development Coach. Current Head Coach of the New York Rangers and most recently Head Coach of the Gold Medal–winning 2026 US Olympic Hockey Team.
Keith Allain
Co-Founder
Former Head Coach at Yale University (Bulldogs) with over 30 years of professional coaching experience. Head Coach of several USA National Jr. Teams and Assistant Coach of the 1992 and 2018 US Olympic Teams. Led Yale to its first-ever NCAA Men's Ice Hockey National Championship in 2013.
Jim Johnson
Co-Founder
An 11-year NHL player, Jim now serves as Director of Player Development for the Anaheim Ducks of the NHL, following more than 20 years in similar capacities at the professional level.
Dave Smallwood
Partner — CMO
Sr. Executive with 4+ decades in hockey equipment manufacturing. One of the most respected individuals in the hockey community.
Mark Rudolph
Partner — Officiating
Joined USA Hockey in 1982 as the first Director of Officiating. Commonly known as the "Father of the US Officiating Program."
Tom Chorske
VP — Business Development
11-year NHL veteran and Stanley Cup Champion with the New Jersey Devils (1995). Distinguished career in broadcasting and business consulting.
Ron Prociw
Partner — Camera Systems
CEO and Founder of Image-Cam. Created the original Video Replay Goal Camera for the NHL and the Pylon Camera for the NFL. 6-time Emmy Award winner.
Steve Peters
Hockey Sport Manager
20+ years of NHL coaching experience. Currently the Video Coach for ESPN Broadcasts. A true technology and analytics superstar.
Rob DeMartino
CTO
25+ years of software development and architecture experience. Developed flexxCOACH's full software application suite.
Doug MacLeod
Partner — Content Creation
Founder and CEO of Southwest Post, a broadcast and digital content provider. Leading the creation of VR content for flexxCOACH VR.
Andy Abramson
CCO
CEO of Comunicano with 64 successful exits over 23 years, generating more than $9.5 billion in value. Former sports marketing executive with the Philadelphia Flyers, Philadelphia Wings, and Denver Nuggets. Head of Sports Marketing for Foote, Cone & Belding's Impact division and The Upper Deck Company. Journalism degree from Temple University.
The 1st Person POV Environment Created For Coaching, Officiating, Athlete Development & Fan Experience — Is Exponentially Better Than Anything That Currently Exists.
Keith Blase
Co-Founder, Managing Partner & Chief Visionary Officer, flexxCOACH VR
Technology in sports is dramatically changing how athletes train for competition, how fans view sporting events and the ways that fans engage with their favorite teams.
Alan Wink
Private Equity and Sports
Technology-enabled fan experience is becoming a major line item in sports investment. It's no longer just about streaming content or selling jerseys. It's about building a platform that engages, personalizes and monetizes fan attention across devices, venues and geographies.
David Lasday
Early Stage Sports Tech Advisor
Pilot Partners
From the NHL to the Ivy League, these organizations are already using flexxCOACH VR to train the way the game is actually played.
Pittsburgh Penguins
NHL franchise pilot
Detroit Red Wings
NHL franchise pilot
NHL Officials Association
League-wide officiating program
NCHC Officials
National Collegiate Hockey Conference
USA Hockey
Youth development programs
US Air Force Academy
NCAA Division I program
Yale University
NCAA Division I — National Champions 2013
Ultimate Hockey
4v4 summer hockey league — next-gen fan development
Ready to join them?
LEARN MOREReady to bring your team
inside the play?
See how first-person POV transforms development, coaching, and engagement. Book a live demo and experience flexxCOACH VR with your team.
No commitment required. We'll show you exactly how it works.
Ready to Change
How Hockey Trains?
Ready to bring first-person POV training to your program? Whether you're an NHL franchise, a collegiate program, a youth organization, or an officiating body — reach out to learn how flexxCOACH VR fits your team's development goals.